Instagram Automation
Someone comments your keyword and gets a DM in seconds, with what you promised, and lands in your CRM.
What is Instagram automation?
Instagram automation is a system that replies to comments and direct messages on your account without you touching the phone. A keyword in a comment triggers a DM, delivers your guide or offer, asks two or three qualifying questions and sends the interested people to your CRM and calendar.
What it does for you
Comments answered in seconds
Anyone who comments your keyword gets a DM in seconds, day and night.
Promises kept
The guide or offer in your caption gets delivered automatically.
Followers become contacts
Interested people land in your CRM with a tag, not lost in the inbox.
You see what works
Each post has its own keyword, so you know which one produced the lead.
What we build
01Comment-to-DM flow
A keyword in a comment triggers a direct message. One keyword per post.
02Lead magnet delivery
Your guide, checklist or offer delivered inside the conversation.
03Qualifying questions
Two or three questions that route buyers and browsers differently.
04Ice breakers
Buttons in your DMs so a new visitor has something to tap.
05CRM handoff
Qualified conversations become contacts, and you get notified right away.
06Booking link
People who are ready get your calendar inside the same chat.
The two rules that decide whether it works
No link in the first message
Instagram can send DMs with a link to Message Requests when the person doesn't follow you. The first message goes out with a button, not a link.
The keyword inside the image
Instagram cuts captions after two lines, so a keyword that only lives there goes unseen. It goes inside the image or the video, and on a reel it stays on screen for the last five seconds.
How it works
- 01
We pick the keyword and the offer
What people get for commenting, and what we ask before booking.
- 02
We build and test the flow
From a second account, with every keyword variant, before it goes live.
- 03
You post
The automation runs on every post you tag. We review it monthly.
Measured on our own account
inquiries in the first 10 hours from the first post running this system. Three contacts with an email, not three comments.
Our own Instagram account, July 2026What we measure every month
- Comments with your keyword
- DMs delivered and opened
- Taps on the DM button
- Contacts with an email or phone
- Bookings, orders or sales that come from them
These five numbers tell you which post brings customers and which one only brings likes.
One setup, one monthly plan
The setup covers the flows, the lead magnet and the testing. The monthly plan covers the platform and new flows for new posts. We quote it on a 15-minute call.
- Works on your own Instagram account
- Leads go to the CRM we set up for you
- We build the lead magnet if you don't have one
Questions we get asked
Still have a question? Call +1 (650) 643-5040
Is Instagram automation allowed by Instagram?
Yes, when it runs through a platform that uses Instagram's official API, which is how we build it. What gets accounts in trouble is spam and fake engagement, and we don't do either.
Why can't the first Instagram DM include a link?
Because Instagram can move DMs with links to Message Requests when the person doesn't follow you, and that folder is easy to miss. The first message uses a button instead.
What should people get for commenting on my post?
Something useful and quick: a checklist, a guide, a price range or a free check. We help you pick it, and we build it if you don't have one.
Does Instagram automation answer regular DMs too?
Yes, the common ones. Ice breakers and keyword replies cover the DMs you get most, and anything else goes to a person on your team.
How much does Instagram automation cost?
A one-time setup and a monthly plan. We quote it on a 15-minute call once we know how you post.
Turn the comments you already get into leads
Book 15 minutes and we'll map the flow for your next post.
- +1 (650) 643-5040
- contact@digimarketplace.net
- 150 SE 2nd Ave, Suite 206, Miami, FL 33131
Got it.
We'll reply within one business day. If you'd rather talk now, book a time on our calendar.
Book a free 15-minute call