Buying clicks isn't the same as buying customers. Google Ads is the most expensive channel there is, because you appear at the exact moment someone is looking. That's worth a fortune — if every step after the click matches what they searched for.
We'll come back to you within one business day — usually much sooner.
The ad is rarely the problem. The chain around it is.
Someone searches something specific and lands on a homepage. Every mismatched step takes a piece of the conversion.
Without them you pay for searches that were never going to buy — free, jobs, DIY, courses.
Google defaults to 'presence or interest', so someone on another continent sees your local ad and you pay for the click.
A lead that waits two days has already hired someone else. Speed of response beats almost everything.
If you can't tell which keyword produced a customer, you can't cut the bad ones or scale the good ones.
The optimisation score measures how much of Google's advice you accepted, not how much money you made.
None of that matters unless the maths works. These three numbers decide whether Google Ads is right for your business, and we'd rather you saw them before you spend than after.
A lead costs this on average. The real question is what a customer is worth to you.
What a ready-to-buy search costs versus someone just browsing. Same platform, same industry.
What advertisers genuinely get back per dollar — not the 8× you'll see quoted everywhere.
WordStream, Google Ads Benchmarks 2026 (13,000+ campaigns, 23 industries) · Google Economic Impact, Hal Varian methodology · own measurement with Semrush, Aug 2026.
Search equals ad equals landing page equals follow-up. Every link says the same thing.
Real search volume, difficulty and cost per click for your category, before deciding what's worth bidding on.
The headline on the landing page is the phrase they typed into Google.
The exclusion list goes in before the campaign is switched on, not after the budget is gone.
Search only. Location by presence. Schedule and budget matched to when your customers actually convert.
Every lead arrives tagged with the keyword and campaign that produced it.
Search term mining, budget shifted to what converts, the rest cut.
No. That number is Google's own marketing, and analysts have called it out publicly. The honest figure — published by Google's own chief economist — is closer to 2×. We build your budget on 2×. If an agency promises you 8×, ask them where they got it.
Enough to gather data before you judge it, which depends entirely on what a click costs in your category. We pull that number for you before you commit anything, so the decision is made on your real cost per click.
You'll have data in weeks, not months. But the first weeks are spent finding which searches waste money and cutting them. Anyone promising results in week one is guessing.
Not always. It's the most expensive channel there is, because you appear at the exact moment someone is searching. That's worth a fortune for a high-ticket service and very little for a low-ticket one. We'll tell you if your margins don't support it.
You do. The Google Ads account is created in your name and stays yours. If we ever stop working together, you keep the account, the history and the data.
Every lead arrives in your CRM tagged with the keyword and campaign that produced it. You'll see which words produce customers, not just which ones produce clicks.
Fifteen minutes. We'll show you the real cost per click in your category and whether it can work for your margins.
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